Key Strengths
Developing and implementing multi-channel marketing campaigns
Producing clear, concise materials within tight deadlines
Developing authentic brand voice and messaging guidelines
Exceptional storytelling, writing, editing, and proofreading skills
PR & communications experience within nonprofit and government agencies
Developing and implementing programs for arts and LGBTQ+ audiences
Transforming technical jargon into easy-to-understand language
Crafting compelling headline and body copy that converts
Coordinating and monitoring brand content across channels
Leading design workshops, sprints, and other brainstorming activities
Facilitating presentations, meetings and workshops in virtual setting
Technical Skills
Building multi-channel/targeted campaigns in CRM platforms like HubSpot, SharpSpring, Mailchimp and SalesForce
Building and managing websites, landing pages and blog posts in CMS platforms like WordPress, HubSpot, SalesForce and Squarespace
Copywriting for web, print, PR, organic social, paid search, paid social, display, product packaging, brand messaging, SEO keyword-rich blog content, AP style
Managing content across social media channels using scheduling platforms like Sprout Social, HubSpot and Planoly
Proficient in project management tools like Wrike, Asana, Monday, Slack, Airtable
SEO/SEM best practices and auditing with tools like ScreamingFrog and Spyfu
Writing and planning PPC/digital advertising and Google ads, retargeting/remarketing, display, and rich media/video advertising
Google Drive, Docs, Sheets, and Slides
Adobe Creative Suite, Canva, Figma and Miro, Dropbox Paper
A/B testing, user testing, and analytics
Education & Certifications
Bachelor of Arts, Strategic Communications, University of Central Oklahoma, 2019
Nonprofit Management Certificate - Center for Nonprofits, 2018
Grant Writing Certificate - Center for Nonprofits, 2019
Inbound Marketing Certificate - HubSpot CRM, 2019
Content Marketing Certificate - HubSpot CRM, 2019
Email Marketing Certificate - HubSpot CRM, 2019
IBM Enterprise Design Thinking Practitioner - IBM, 2020
IN PROGRESS - UX Design Certificate - Google, 2022
Experience
Content Marketing Specialist | 2022 - 2023
Wheel - Virtual Care Platform in Healthcare Tech Space
Developed creative, polished copy for B2B content across the customer lifecycle including ebooks, white-papers/reports, web copy, emails, case studies, videos, landing pages, blog posts, newsletters, ABO assets, and more
Wrote, curated and deployed health tech industry newsletters for Clinicians, Clients and Prospects resulting in 24% growth in subscribers and 4% increase in click-thru rate
Provided visual notetaking for department offsites and company staff meetings
Provided copywriting support for event collateral
Partnered with Product Marketing to develop content that supports product launches
Partnered with Growth Marketing to execute on ABO strategy
Partnered with Sr. Content Marketing Manager to execute on commercial content strategy
Marketing Operations Specialist | 2021 - 2022
CSTMR - Fintech Digital Marketing Agency
Marketing automation & email nurture strategy for fintech and financial services brands
Microcopy and content writing, editing and posting to client CMS systems
The “Name Whisperer” - the one people ask when they need a name for something
Managing contact lists, workflows, emails, landing pages, and forms in HubSpot or other CRM platform for security-minded clients
Writer/Designer | 2011 - 2022
Corridor Creative - Creative Writing & Design Services
Freelance writing and design services for over 30 inclusive brands
Developed and presented creative content/arts programming for over 200 colleges
Innovation Coach | 2021 - 2022
Thrive - Sexual Health Collective for Youth
12-month contract as human-centered design coach/consultant supporting cohorts in developing sexual health education resources, meeting grant requirements, testing prototypes, and ideating innovative solutions
Content Marketing Specialist | 2019 - 2021
Koch Comm - Digital Marketing Agency
Wrote copy for over 45 agency clients including websites, video scripts, paid and organic social, display and programmatic ads, brand values, mission and messaging, meta descriptions, alt-text, and SEO-keyword-rich content
Used inbound methodology to build multi-channel content marketing campaigns
Used CRM platforms like HubSpot to build automated email workflows for targeted promotional campaigns, including several high-volume casino brands
Built and maintained websites using CMS platforms like WordPress and Squarespace
Collaborated with client service and creative teams to develop award-winning brand content
Developed new processes and systems for collaborating remotely on client work
Event Director/Board President | 2019 - 2020
Oklahoma City Pride Alliance - 2SLGBTQ+ Nonprofit Organization
Coordinated and managed a multi-channel communications plan which earned eight media mentions, two national stories, and a 400% increase in YOY social engagement
Launched new LGBTQ+ Pride brand for Oklahoma City after mismanagement
Started 501-c3 organization, trained board, recruited volunteers, fundraised over $110k in eight weeks
Produced three-day festival and parade for 120k attendees, 200 vendors, 110 volunteers in less than eight weeks
Executive Director | 2018 - 2019
39th St. District Association - Commercial District
Secured over $2 million for street enhancement for a historic LGBTQ+ entertainment district through an integrated strategy.
Developed & implemented community relations and marketing strategy to improve awareness of the district
Managed scope of work from City of Oklahoma City’s Commercial District Revitalization Program
Teaching Artist | 2011 - 2018
Oklahoma Arts Council
Developed and facilitated arts education programs for local schools using age-appropriate creative writing activities
Touring Artist & Facilitator | 2011 - 2016
Auburn Moon Agency - College Talent & Activities Booking
Developed and presented creative arts & LGBTQ+ programming at high schools, colleges and universities throughout North America
Public Information Specialist 2007 - 2011
Oklahoma State Election Board
Provided accurate, nonpartisan information and customer service and database management for over 2 million voters in Oklahoma
Coordinated file transfer of over 100 years of election files from paper to digital archives
Fellowships & Awards
2019 Summer Policy Institute - Oklahoma Policy Institute
2016 Generative Fellowship - Social Movements + Innovation at The New School
2013 Best Commercial for Community College - NCCA Awards
2012 Best Local Author - Oklahoma Gazette
2012 Activist-in-Residence - Center for Social Justice, University of Oklahoma
2012 Finalist for Oklahoma Book Award - The Smell of Good Mud, Write Bloody
2012 Top 5 Finalist - Women of the World Poetry Slam
2012 Top 10 Finalist - Individual World Poetry Slam
2012 Top Ten Finalist - Ontario Individual Poetry Cup
Publications
Now That We Are So Modern - poetry chapbook, Corridor Creative, 2015
Eat the Moon Slow - poetry chapbook, Corridor Creative, 2013
The Smell of Good Mud - full-length poetry book, Write Bloody Books, Los Angeles, 2012
Receipts & Other Gentle Tallies of Debt - spoken word album produced by Bryan Mitschell
The Nothing Becomes You - spoken word album produced by Bryan Mitschell
The Nickel Tour - full-length book, Penmanship Books, Brooklyn, 2009
Past Clients
AS PROVIDER OF LGBTQ+ & ARTS PROGRAMMING
Kentucky Women’s Writer Conference | National Association of Public Treasurers Norman Music Festival | Indiana Department of Corrections Women’s Facility | Women of Power Conference | TEDx OKC Conference | Ignite OKC | Grinnell College Momentum OKC | World Creativity Forum | Oklahoma Arts Festival University of Oklahoma | Oklahoma State University- Stillwater | Alvernia University | Ramapo College of New Jersey | University of Pennsylvania | Shippensburg University Macalester College | Clarkson University | Mercyhurst College | Johnson & Wales University University of Arkansas - Fayetteville | Saint Martin’s University | Tacoma Community College Saint Vincent College | Saint John Fisher College | Harford Community College | Arcadia University | Ursinus College | Harrisburg Area Community College | Penn State University- Berks | Fort Lewis College | Mount Hood College | Everett Community College | Roanoke College | University of Wisconsin- LaCrosse | University of Alaska- Anchorage Westminster College | University of Delaware | Buena Vista University | Morningside College University of Wisconsin- Whitewater | Augustana College - South Dakota | New College of Florida | Appalachian State University | Auburn University | University of Central Missouri Saint Mary’s College of Maryland | Virginia Wesleyan College North Carolina School of the Arts | Washburn University | Wichita State University | University of Missouri – Saint Louis | University of New England| University of Houston | Texas State University | Minot University | Minnesota State Community and Technical College – Wadena | North Dakota State College of Science Concordia College – Minnesota | Hamline University | Saint Olaf College Coe College | Saint Ambrose University | Augustana College, Rock Island | Beloit College University of Wisconsin- Green Bay | Northern Michigan University | Ripon College University of Wisconsin- Stevens Point | Northeastern Illinois University | University of Texas- Pan American | Fairleigh Dickinson/Madison | Rutgers University | Seton Hall University Saint Mary’s University of Minnesota | Lawrence University | Nebraska Wesleyan University University of Nebraska – Omaha | Doane College | Regis College | University of New Hampshire | Suffolk University | Truman State University
AS CONTENT WRITER, CREATOR, DESIGNER OR STRATEGIST
Wheel Health | Access One Healthcare | Vicinity Capital | Onyx IQ Lending Platform | CSTMR Digital Marketing Agency | Flyp Financial | Uniteller | Glenbrook Consultants | College Aid Pro | Embark OKC | Riverwind Casino | The Chickasaw Nation | Bedré Fine Chocolate | Koch Comm | OROS Analytics | Goodman Construction | Banks, Gilette & Gilette | Community Action Agency | Be Native Tours | Tribal Diagnostics | Automated Energy Inc. | SaltCreek Casino | MegaStar Casino | Oklahoma Department of Agriculture & Forestry | Oklahoma Conservation Commission | Oklahoma Workforce Development | Linda Clark Consulting | Chisholm Trail Casino | Curtis Restaurant Supply | MJ Freeway | Freedom Oklahoma | Women Lead Oklahoma | Arts Council of Oklahoma | Oklahomans for the Arts | Lobdock Laboratories | Artesian Hotel, Casino & Spa | OKC Pride Alliance | 39th St. District
Community Service
Oklahoma City Pride Alliance, Founder/Former President
Oklahoma Summer Arts Institute - Advisory Committee, Creative Writing Adjudicator, Volunteer - Freedom Oklahoma
References
Laura Phillips-Shinn - Owner/Director of Connectivity, Elemental Coffee, Factory Obscura
Kim Cooper Hart - Director, Planning Department of Oklahoma City
Allie Phillips-Shinn - Executive Director, Freedom Oklahoma
James Cooper - Ward 2 Councilman, City of Oklahoma City
Pam Slater - Assistant Secretary, State Election Board
Andrea Gibson - Internationally Touring Poet / Activist / Author
Becca Heller - Former Student Programming Officer, Grinnell College